BlackRook and T&G Media have partnered to launch CEO Growth, combining documentary storytelling with targeted campaigns that put business stories in front of the people who can buy.
Our Penzilla case study shows the approach in action. The German pension technology company needed to reach senior HR, benefits, payroll and finance decision-makers at established businesses with 200–2,000 employees. We produced a documentary exploring pension administration challenges, then delivered it through a tightly defined, four-week campaign.
Geo-fencing focused distribution around Berlin, Munich, Frankfurt and Hamburg, with optimisation directing spend towards the audiences and locations generating qualified website traffic.
The campaign reached 37,352 decision-makers, generated 27,936 video views and sent 2,044 qualified prospects to Penzilla’s website. That represents a 5.47% click-through rate.
CEO Growth brings production and distribution together: film the story, define the audience, focus by location and optimise for meaningful action. The result is measurable reach that supports commercial growth.
